Privacy Policy

Chelee Bella Privacy Notice
Updated: 12/12/2022

PERSONAL INFORMATION WE COLLECT

We may collect the following kinds of information when you use our Services:

Information You Provide to Us.

Create an Account. If you create an account, we will ask for your name and email address.

Purchase Information. If you make a purchase with Chelee Bella, we will record the personal information and details associated with the transaction to include collection of the items you purchase, billing and shipping address, phone number, and payment information. Note: We use a third-party service provider to collect and process payment card information. Chelee Bella does not directly collect or store any payment card information, but it may receive information associated with your payment card information (e.g., your billing details).

Communications with Us. We may collect personal information from you such as email address, phone number, or mailing address when you request information about our Services, sign up for our newsletter, submit a wholesale inquiry, register for an event, request customer or technical support, or otherwise communicate with us.

Customer Service and Support. If you call or otherwise interact with Chelee Bella’s customer service and support, we may collect the information you provide to our representatives. In addition, we may record telephone calls between you and our representatives for training and quality assurance purposes.

Interactive Features. Chelee Bella may offer interactive features such as commenting functionalities, review forums, chat services, and social media pages. Chelee Bella and other individuals who use our Services may collect the information you submit or make available through these interactive features. Any information shared on the public sections of these channels will be considered “public” and may not be subject to the privacy protections referenced herein.
 

Registration. [Participation in Sweepstakes or Contests]. We may run sweepstakes and contests. Contact information you provide may be used to reach you about the sweepstakes or contest and for other promotional, marketing and business purposes, if permitted by law. In some jurisdictions, we are required to publicly share information of winners.
 

Events [Conferences, Trade Shows, and the like]. We may attend conferences, trade shows, and other events where we collect personal information from individuals who interact with or express an interest in Chelee Bella and/or the Services. If you provide us with any information at one of these events, we will use it for the purposes for which it was collected.
 

Surveys. We may contact you to participate in surveys. If you decide to participate, you may be asked to provide certain information which may include personal information.

Information We Collect Through Your Use of the Services.

We may collect certain information automatically when you use the Services. This information may include your Internet protocol (IP) address, user settings, IMEI, MAC address, Technologies including cookie identifiers, mobile advertising and other unique identifiers, mobile carrier, details about your browser, operating system or device, location information (including inferred location based off your IP address), Internet service provider, pages that you visit before, during, and after using the Services, information about the links you click, and other information about how you use the Services. Information we collect may be associated with your Account and the devices you use.
 

Cookies, Web Beacons, and Personalized Advertising. We, as well as third parties that provide content, advertising, or other functionality on the Services, may use cookies, pixel tags, local storage, and other technologies (“Technologies”) to automatically collect information through the Services. Technologies are essentially small data files placed on your computer, tablet, mobile phone, or other devices that allow us and our partners to record certain pieces of information whenever you visit or interact with the Services.

 

· Cookies. Cookies are small text files placed in visitors’ device browsers to store their preferences. Most browsers allow you to block and delete cookies. However, if you do that, the Services may not work properly.

 

· Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded on the Services that collects information about users’ engagement on that web page. The use of a pixel allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. We may also include web beacons in e-mails to understand whether messages have been opened, acted on, or forwarded.

 Analytics. We may use Google Analytics and other service providers to collect information regarding visitor behavior and visitor demographics on the Services.

For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. You can opt out of Google’s processing of data generated by your use of the Services by visiting http://tools.google.com/dlpage/gaoptout.
 

Information from Other Sources.

We may obtain information about you from other sources, including through third-party services and other organizations to supplement information provided by you. For example, if you access our Services through a third-party application, such as a social networking service or a third-party login or payment service, we may collect information about you from that third party that you have made available via your privacy settings.

HOW WE USE YOUR INFORMATION.

We process personal information for a variety of business purposes, including:
 

To Provide the Services, Products, or Information Requested.

· Manage and fulfill orders

· Respond to questions, comments, and other requests

· Provide access to certain areas, functionalities, and features of our Services

· Answer requests for customer or technical support

· Process your payment card information and/or other payment methods for products and services purchased.

Administrative Purposes.
· Pursue our legitimate interests, such as direct marketing, research and development (including marketing research), network and information security, and fraud prevention

· Measure interest and engagement in the Services

· Improve our products and Services

· Development of new products and services

· Ensure internal quality control

· Verify individual identity

· Communicate with you about your Account, activities on the Services and changes to our agreements

· Prevent potentially prohibited or illegal activities

· Enforce our Terms of Service

· Comply with our legal obligations

Marketing Our Products and Services. We may use personal information to tailor and provide you with content and advertisements. We may provide you with these materials as permitted by applicable law.
 

Some of the ways we market to you include email campaigns, custom audiences advertising, and “interest-based” or “personalized advertising” including cross-device tracking.
 

We may also send you informational and/or marketing materials via SMS (including via automatic telephone dialing system). Consent to receive SMS is not required as a condition to purchase products or services. Message and data rates may apply. You may opt out by texting STOP.
 

If you have any questions about our marketing practices or if you would like to opt out of the use of your personal information for marketing purposes, you may contact us at any time as set forth below.
 

De-identified and Aggregated Information Use. We may use personal information and other information about you to create de-identified and/or aggregated information, such as de-identified demographic information, de-identified location information, de-identified or aggregated trends, reports, or statistics, de-identified or aggregated information about the computer or device from which you access our Services, or other analyses we create.
 

Sharing Content with Friends or Colleagues. Our Services may offer various tools and functionalities. For example, we may allow you to provide information about your friends through our referral services. Our referral services may allow you to forward or share certain content with a friend or colleague, such as an email inviting your friend to use our Services.
 

Technologies. Our uses of such Technologies fall into the following general categories:

· Operationally Necessary. This includes Technologies that allow you access to our Services that are required to identify irregular behavior, prevent fraudulent activity and improve security or that allow you to make use of our functions;

 

· Performance Related. We may use Technologies to assess the performance of our Services, including as part of our analytic practices to help us understand how our visitors use the Services;

 

· Functionality Related. We may use Technologies that allow us to offer you enhanced functionality when accessing or using our Services. This may include identifying you when you sign into our Services and keeping track of your specified preferences, interests, or past pages viewed;

 

· Advertising or Targeting Related. We may use first-party or third-party Technologies to develop and deliver content, including ads relevant to your interests, on our Services or on third-party sites.

 

· Consent. Chelee Bella may use personal information for other purposes that are clearly disclosed to you at the time you provide personal information or with your consent.

HOW WE DISCLOSE YOUR INFORMATION. 

Service Providers. We may share any personal information we collect about you with our third-party service providers. The types of service providers to whom we entrust personal information include service providers for: (i) the provision of the Services; (ii) the provision of information, products, and other services you have requested; (iii) marketing and advertising; (iv) payment processing; (v) customer service activities; and (vi) the provision IT and related services.
 

Business Partners. We may provide personal information to business partners to provide you with a product or service you have requested. We may also provide relevant personal information to business partners with whom we jointly offer products or services.
 

Interest-Based or Personalized Advertising. Through our Services, Chelee Bella may allow third-party advertising partners to set Technologies and other tracking tools to collect information regarding your activities and your device (e.g., your IP address, cookie identifiers, page(s) visited, location, time of day). These advertising partners may use this information (and similar information collected from other services) for purposes of delivering personalized advertisements to you when you visit third party services within their networks. This practice is commonly referred to as “interest-based advertising” or “personalized advertising.” If you prefer not to share your personal information with third party advertising partners, you may follow the instructions below.
 

Information Shared with Other Users. When you use the Services, you may share certain personal information with other users. This personal information may include your name and reviews you submit. Please be aware that Chelee Bella has little or no control over how individuals may use the information you share.
 

APIs and Software Development Kits. We may use third party APIs and software development kits (“SDKs”) as part of the functionality of our Services. APIs and SDKs may allow third parties including advertising partners to collect your personal information to provide content that is more relevant to you. For more information about our use of APIs and SDKs, please contact us as set forth below.
 

Disclosures to Protect Us or Others. We may access, preserve, and disclose your personal information if we believe doing so is required or appropriate to: (i) comply with law enforcement or national security requests and legal process, such as a court order or subpoena; (ii) protect your, our or others’ rights, property, or safety; (iii) to collect amounts owed to us; (iv) when we believe disclosure is necessary or appropriate to prevent financial loss or in connection with an investigation or prosecution of suspected or actual illegal activity; or (v) if we, in good faith, believe that disclosure is otherwise necessary or advisable.
 

Merger, Sale, or Other Asset Transfers. If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, then your information may be sold or transferred as part of such a transaction as permitted by law and/or contract.

INTERNATIONAL DATA TRANSFERS.

All information processed by us may be transferred, processed, and stored anywhere in the world, including but not limited to, the United States and other countries.

YOUR CHOICES.
General. You may have the right to object to or opt out of certain uses of your personal information. Where you have consented to the processing of your personal information, you may withdraw that consent at any time by contacting us as described below.
 

Email Communications. If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email. Note that you will continue to receive transaction-related emails regarding products or Services you have requested. We may also send you certain non-promotional communications regarding us and our Services, and you will not be able to opt out of those communications (e.g., communications regarding the Services or updates to this Privacy Notice).
 

Technologies and Personalized Advertising. If you would like to opt-out of the Technologies we employ on the Services, you may do so by blocking, disabling, or deleting them as your browser or device permits. Please note that cookie-based opt-outs are not effective on mobile applications. However, you may opt-out of personalized advertisements on some mobile applications by following the instructions for Android and iOS.
 

The online advertising industry also provides websites from which you may opt-out of receiving targeted ads from advertisers that participate in self-regulatory programs. You can access these, and also learn more about targeted advertising and consumer choice and privacy, at www.networkadvertising.org/managing/opt_out.asp, http://www.youronlinechoices.eu/ and www.aboutads.info/choices/.
 

Please note you must separately opt out in each browser and on each device.
 

SMS Messages. If you receive an unwanted SMS message from Chelee Bella, you can opt-out of receiving future SMS messages by replying STOP.
 

“Do Not Track”. Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.

 INDIVIDUAL RIGHTS IN PERSONAL INFORMATION.

In accordance with applicable law, you may have the right to: (i) request confirmation of whether we are processing your personal information; (ii) obtain access to or a copy of your personal information; (iii) receive an electronic copy of personal information that you have provided to us, or ask us to send that information to another company (the “right of data portability”); (iv) restrict our uses of your personal information; (v) seek correction or amendment of inaccurate, untrue, incomplete, or improperly processed personal information; and (vi) request erasure of personal information held about you by Chelee Bella, subject to certain exceptions prescribed by law. If you would like to exercise any of these rights, please contact us as set forth below.
 

We will process such requests in accordance with applicable laws. To protect your privacy, Chelee Bella will take steps to verify your identity before fulfilling your request.

 DATA RETENTION.

We retain the personal information we receive as described in this Privacy Notice for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.

 SECURITY OF YOUR INFORMATION.

We take steps to ensure that your information is treated securely and in accordance with this Privacy Notice. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. To the fullest extent permitted by applicable law, we do not accept liability for unauthorized disclosure.
 

By using the Services or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Services. If we learn of a security system’s breach, we may attempt to notify you electronically by sending a notice through the Services or by sending an e-mail to you.

 THIRD PARTY WEBSITES/APPLICATIONS.

The Services may contain links to other websites/applications and other websites/applications may reference or link to our Services. These third-party services are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.

 CHILDREN’S INFORMATION.

The Services are not directed to children under 13 (or other age as required by local law), and we do not knowingly collect personal information from children. If you learn that your child has provided us with personal information without your consent, you may contact us as set forth below. If we learn that we have collected any child’s personal information in violation of applicable law, we will promptly take steps to delete such information.

 SUPERVISORY AUTHORITY.

If you are located in the European Economic Area, you have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal information violates applicable law.

 CHANGES TO OUR PRIVACY NOTICE.

We may revise this Privacy Notice from time to time in our sole discretion. If there are any material changes to this Privacy Notice, we will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the updated Privacy Notice if you continue to use the Services after the new Privacy Notice takes effect.

REGARDING SPECIFIC PRIVACY RIGHTS AS DEFINED BY THE CCPA (CALIFORNIA CONSUMER PRIVACY ACT)

WHO WILL YOUR INFORMATION BE SHARED WITH? 

In Short:  We only share information with the following categories of third parties.

We only share and disclose your information with the following categories of third parties. If we have processed your data based on your consent and you wish to revoke your consent, please contact us using the contact details provided in the section below titled "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?".

· Cloud Computing Services

· Data Analytics Services

· Payment Processors

· Order Fulfillment Service Providers

· Sales & Marketing Tools

· Social Networks

· User Account Registration & Authentication Services

· Website Hosting Service Providers

· Affiliate Marketing Programs

CCPA Privacy Notice

The California Code of Regulations defines a "resident" as:

(1) every individual who is in the State of California for other than a temporary or transitory purpose and

(2) every individual who is domiciled in the State of California who is outside the State of California for a temporary or transitory purpose

All other individuals are defined as "non-residents."

If this definition of "resident" applies to you, we must adhere to certain rights and obligations regarding your personal information.

What categories of personal information do we collect?

We have collected the following categories of personal information in the past twelve (12) months:

 Category

 Examples

 Collected

A. Identifiers

Contact details, such as real name, alias,   postal address, telephone or mobile contact number, unique personal   identifier, online identifier, Internet Protocol address, email address and   account name

YES

B. Personal information categories listed in   the California Customer Records statute

Name, contact information, education, employment,   employment history and financial information

YES

C. Protected classification characteristics   under California or federal law

Gender and/or date of birth

YES

D. Commercial information

Transaction information, purchase history,   financial details and payment information

YES

E. Biometric information

Fingerprints and voiceprints

NO

F. Internet or other similar network   activity

Browsing history, search history, online   behavior, interest data, and interactions with our and other websites,   applications, systems and advertisements

YES

G. Geolocation data

Device location

NO

H. Audio, electronic, visual, thermal,   olfactory, or similar information

Images and audio, video or call recordings   created in connection with our business activities

NO

I. Professional or employment-related   information

Business contact details in order to provide   you our services at a business level, job title as well as work history and   professional qualifications if you apply for a job with us

NO

J. Education Information

Student records and directory information

NO

K. Inferences drawn from other personal   information

Inferences drawn from any of the collected   personal information listed above to create a profile or summary about, for   example, an individual’s preferences and characteristics

YES

We may also collect other personal information outside of these categories instances where you interact with us in-person, online, or by phone or mail in the context of:

· Receiving help through our customer support channels

· Participation in customer surveys or contests; and

· Facilitation in the delivery of our Services and to respond to your inquiries.

How do we use and share your personal information?

Chelee Bella collects and shares your personal information through:

· Targeting cookies/Marketing cookies

· Social media cookies

· Beacons/Pixels/Tags

· Social media plugins: Facebook. We use social media features, such as a 'Like' button, and widgets, such as a 'Share' button on our Website. Such features may process your Internet Protocol (IP) address and track which page you are visiting on our Website. We may place a cookie to enable the feature to work correctly. If you are logged in on a certain social media platform and you interact with a widget or button belonging to that social media platform, this information may be recorded to your profile of such social media platform. To avoid this, you should log out from that social media platform before accessing or using the Website. Social media features and widgets may be hosted by a third party or hosted directly on our Website. Your interactions with these features are governed by the privacy notices of the companies that provide them. By clicking on one of these buttons, you agree to the use of this plugin and consequently the transfer of personal information to the corresponding social media service. We have no control over the essence and extent of these transmitted data as well as their additional processing.

More information about our data collection and sharing practices can be found in this privacy notice.

You may contact us by email at mlassiter@cheleebella.com or by calling (714) 333-7828, or by filling out the form at the link specified here.

If you are using an authorized agent to exercise your right to opt-out we may deny a request if the authorized agent does not submit proof that they have been validly authorized to act on your behalf.

Will your information be shared with anyone else?

We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Each service provider is a for-profit entity that processes the information on our behalf.

We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be "selling" of your personal data.

Chelee Bella has disclosed the following categories of personal information to third parties for a business or commercial purpose in the preceding twelve (12) months:

· Category B. Personal information, as defined in the California Customer Records law, such as your name, contact information, education, employment, employment history and financial information.

The categories of third parties to whom we disclosed personal information for a business or commercial purpose can be found under "WHO WILL YOUR INFORMATION BE SHARED WITH?".

Your rights with respect to your personal data

Right to request deletion of the data - Request to delete

You can ask for the deletion of your personal information. If you ask us to delete your personal information, we will respect your request and delete your personal information, subject to certain exceptions provided by law, such as (but not limited to) the exercise by another consumer of his or her right to free speech, our compliance requirements resulting from a legal obligation or any processing that may be required to protect against illegal activities.

Right to be informed - Request to know

Depending on the circumstances, you have a right to know:

· whether we collect and use your personal information;

· the categories of personal information that we collect;

· the purposes for which the collected personal information is used;

· whether we sell your personal information to third parties;

· the categories of personal information that we sold or disclosed for a business purpose;

· the categories of third parties to whom the personal information was sold or disclosed for a business purpose; and

· the business or commercial purpose for collecting or selling personal information.

In accordance with applicable law, we are not obligated to provide or delete consumer information that is de-identified in response to a consumer request or to re-identify individual data to verify a consumer request.

Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights

We will not discriminate against you if you exercise your privacy rights.\

Verification process

Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. These verification efforts require us to ask you to provide information so that we can match it with information you have previously provided us. For instance, depending on the type of request you submit, we may ask you to provide certain information so that we can match the information you provide with the information we already have on file, or we may contact you through a communication method (e.g. phone or email) that you have previously provided to us. We may also use other verification methods as the circumstances dictate.

We will only use personal information provided in your request to verify your identity or authority to make the request. To the extent possible, we will avoid requesting additional information from you for the purposes of verification. If, however, we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity, and for security or fraud-prevention purposes. We will delete such additionally provided information as soon as we finish verifying you.

Other privacy rights

· you may object to the processing of your personal data

· you may request correction of your personal data if it is incorrect or no longer relevant, or ask to restrict the processing of the data

· you can designate an authorized agent to make a request under the CCPA on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf in accordance with the CCPA.

· you may request to opt-out from future selling of your personal information to third parties. Upon receiving a request to opt-out, we will act upon the request as soon as feasibly possible, but no later than 15 days from the date of the request submission.

To exercise these rights, you can contact us by email at mlassiter@cheleebella.com by calling (714) 333-7828. If you have a complaint about how we handle your data, we would like to hear from you.  

CONTACT US.
If you have any questions about our privacy practices or this Privacy Notice, please contact us at:
 

Chelee Bella
2271 W. Malvern Ave, unit # 60
Fullerton, CA 92833
 

mlassiter@cheleebella.com
 

(714) 333-7828